As opposed to Complicated Stuff That Doesn’t!
Making more profit doesn’t have to be complicated. It’s about getting the basics right and above all it’s about taking action, because ultimately if you don’t “just do it” who will? So we’re going to focus on the stuff that works, that’s affordable, and what you can do right now to make a real difference your profits and your enjoyment.
But to set the scene, did you know that in the UK alone, there are around 4 million small businesses of which 95% employ under 5 people, and that overall they contribute 50% of the UK’s GDP?
This country relies on entrepreneurs who’ve seen an opportunity and had the courage to take action and it will continue to do so because every year in this country around 500,000 people start new businesses.
And we’ve all heard the incredible success stories, Virgin, MacDonald’s, Apple and Microsoft, all these world class businesses started as home-based or one unit entities whose owners had the vision and the drive to build something really special. Of course the flip side is that many businesses fail, in fact almost 75% within the first five years of their existence. And I’ll bet that for the vast majority, the one fundamental cause is that the owners just didn’t have the skill sets to run a business in the first place, and they didn’t have the time or the inclination to acquire them.
As Michael Gerber says in his book The E-Myth, being a good technician doesn’t mean you’re going to make a good entrepreneur. In other words being a great plumber doesn’t necessarily qualify you to run a plumbing company, does it? But the good news is that the skills you need to build your business are acquirable.
You can learn how to be successful in your marketing, how to control the growth of your business by having good systems, and how to manage your finances successfully. And those are the things we’re going to be concentrating on.